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On Sept. 7, 1982, Ogilvy sent the following internal memo, titled “How to Write,” to his employees:
"The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly-minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like ‘reconceptualize,’ ‘demassification,’ ‘attitudinally,’ ‘judgmentally.’ They are hallmarks of pretense.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal-clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want.”
“ No. I want to be more out of it, not more into it. ”
My beloved boss, having been offered a cup of coffee.
2013 bookshelf. 18 books.
5 suckfest-books +
9 ok | good-books +
4 totes amaze balls change yo’ life books
- Damien Echols | Life After Death
- Anna Funder | All that I Am
- Harper Lee | To Kill a Mockingbird
- John Green | The Fault in Our Stars
A professional scriptreader read 300 screenplays for five different studios. The infographic he made with the collected data offers a glimpse at where screenwriting goes wrong.
A professional script reader read 300 screenplays for five different studios, all the while tracking the many recurring problems. The infographic he made with the collected data offers a glimpse at where screenwriting goes wrong.
And not just daughters, all humans for that matter.
She said “it is nothing, and it is everything” and I almost died. She was talking about a shoelace.